Designation: Marketing Solutioning Strategy
Job Location: Pune (Work from Office)
About Amura
Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and
sales solutions to leading brands in India.
The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that
delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.
Role in the organization:
We're searching for a forward-thinking individual who can establish relationships with large Indian
companies and advise them on creating virtual one-on-one personalized connections with their
customers. The ideal applicant would be a specialist in building relationships through martech
solutioning and strategy with some of the most sought-after Indian and global businesses by
understanding their needs and providing relevant solutions to help them achieve their marketing
goals. Create value through solving real-world business problems.
Responsibilities:
- Client Consultation and Needs Assessment: Engage with clients to understand their business
objectives, challenges, and opportunities. Conduct thorough needs assessments to identify
gaps and propose tailored digital marketing solutions.
- Strategic Planning and Solution Design: Develop comprehensive digital marketing strategies
aligned with client goals and industry best practices. Design innovative solutions that
leverage various digital channels, including SEO, SEM, social media, content marketing, email
marketing, and more.
- Proposal Development and Presentation: Create compelling proposals that outline
recommended strategies, tactics, timelines, and budgets. Present proposals to clients
effectively, articulating the value proposition and ROI of proposed solutions.
- Collaboration with Cross-Functional Teams: Collaborate closely with internal teams,
including sales, marketing, creative, and technical teams, to develop integrated solutions that
meet client needs. Coordinate efforts to ensure seamless execution and delivery of projects.
- Market Research and Competitive Analysis: Conduct market research and competitive
analysis to identify industry trends, benchmark against competitors, and uncover
opportunities for differentiation. Use insights to inform strategic decision-making and
solution development.
- Performance Monitoring and Optimization: Monitor the performance of digital marketing
campaigns and initiatives, using analytics tools to track key performance indicators (KPIs) and
metrics. Analyze data to identify areas for optimization and improvement, adjusting
strategies as needed to drive results.
- Thought Leadership and Industry Insights: Stay abreast of industry trends, emerging
technologies, and best practices in digital marketing. Share insights and thought leadership
internally and externally through blogs, webinars, conferences, and other channels.
- Results Reporting and Analysis: Prepare regular reports and presentations to communicate
campaign performance, ROI, and other key metrics to clients and internal stakeholders.
Provide actionable insights and recommendations for future strategy refinement and
optimization.
Skills Required:
Digital Marketing Expertise: Decent knowledge of various digital marketing channels and
tactics, including SEO, SEM, social media marketing, content marketing, email marketing, and
PPC advertising.
- Strategic Thinking: Ability to think strategically and develop innovative solutions that align
with client objectives and address business challenges effectively.
- Analytical Skills: Strong analytical skills with the ability to analyze data, interpret metrics, and
derive actionable insights to optimize campaign performance and inform strategic
decision-making.
- Problem-Solving Skills: Ability to identify client needs, diagnose issues, and develop creative
solutions to overcome challenges and achieve desired outcomes with close attention to
detail.
- Communication Skills: Excellent verbal and written communication skills, with the ability to
articulate complex ideas and concepts clearly and effectively to clients and internal
stakeholders.
- Presentation Skills: Confidence and proficiency in presenting proposals, strategies, and
campaign performance reports to clients in a clear, compelling, and persuasive manner.
- Project Management: Strong project management skills with the ability to prioritize tasks,
manage timelines, and coordinate cross-functional teams to ensure successful execution and
delivery of projects.
- Team Collaboration: Ability to work collaboratively with cross-functional teams, including
sales, marketing, creative, and technical teams, to develop integrated solutions and drive
results.
- Market Research and Insights: Proficiency in conducting market research, competitive
analysis, and industry benchmarking to identify trends, opportunities, and areas for
differentiation.
- Continuous Learning and Adaptability: A growth mindset with a commitment to continuous
learning and professional development, staying updated on industry trends, emerging
technologies, and best practices in digital marketing.
- Business Acumen: Understanding of business principles, marketing fundamentals, and
financial concepts to develop strategies that drive measurable business outcomes and ROI for
clients.
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