Social Media Ads

Key Skills Required:

• Social Media Copywriting
• Google Ads
• Meta Ads (Facebook & Instagram Ads)

Job Responsibilities:

• Develop and execute creative strategies, ideas, trends, and designs tailored for various social media platforms and industries.
• Write engaging ad copies, catchy one-liners, memes, and puns for marketing campaigns.
• Collaborate closely with designers to align content with visual creatives and branding.
• Set and achieve goals related to content creation, campaign execution, and lead generation.
• Plan and implement digital marketing campaigns across online and offline channels.
• Market digital products (e.g., websites, mobile apps) using innovative strategies like brochures, posters, and online ads.
• Monitor campaign performance using KPIs and continuously optimize for better results.
• Maintain detailed records, reports, and performance sheets as required.
• Ideate and manage marketing campaigns from concept to execution across various media and platforms.
• Perform on-page and off-page SEO activities regularly.
• Plan and execute SMS and email marketing campaigns.
• Handle and grow social media presence (engagements, likes, shares, impressions).
• Manage and update websites and digital assets.
• Promote company services in the digital space to reach new and existing audiences.
• Stay updated with digital trends, technologies, and online user behavior.
• Use market research data to design creative promotional strategies and campaigns.
• Communicate effectively about technical concepts in an engaging and understandable manner.
• Think creatively and contribute innovative ideas for digital marketing success.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Minimum of 1 year of relevant digital marketing experience.
• Strong understanding of digital tools and platforms including Google Ads and Meta Business Suite.
• Ability to write compelling and witty content tailored for social media.
• Knowledge of design fundamentals and how content works with creative assets.
• Good analytical skills to measure and report campaign performance.