As our Media Buyer, you'll be the architect and executor of our paid acquisition efforts. Your core responsibilities will include:
- Campaign Management & Execution:
- Directly set up, launch, and meticulously manage all ad campaigns across Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Shopping, Display, Performance Max).
- Implement advanced audience targeting strategies on Meta, including custom audiences, lookalikes, and detailed targeting.
- Conduct in-depth keyword research and negative keyword management for Google Search, ensuring optimal ad relevance and cost efficiency.
- Develop and execute A/B tests on ad creatives, copy, landing pages, and bidding strategies to continuously improve campaign performance.
- Proactively monitor and adjust bids, budgets, and placements in real-time to maximize Return on Ad Spend (ROAS) and minimize Customer Acquisition Cost (CAC).
- Data Analysis & Optimization:
- Daily deep dives into performance data within Meta Ads Manager, Google Ads, and Google Analytics to identify trends, opportunities, and underperforming areas.
- Translate complex data into actionable insights and implement rapid optimizations to improve key metrics like Click-Through Rate (CTR), Conversion Rate, and ROAS.
- Ensure accurate tracking and pixel health across all platforms, troubleshooting any discrepancies to maintain data integrity.
- Provide detailed, data-backed reports on campaign performance, highlighting successes, learnings, and recommendations for future strategy.
- Budget & Pacing Management:
- Strategically allocate and manage significant advertising budgets to achieve daily, weekly, and monthly ROAS targets.
- Monitor campaign pacing to ensure consistent spend and optimal delivery throughout the month.
- Creative & Landing Page Collaboration:
- Work closely with our creative team to provide data-driven feedback on ad creative performance, guiding the development of new, high-converting assets.
- Collaborate with the e-commerce team to optimize landing page experiences for paid traffic, focusing on conversion rate improvements.
- Market & Platform Intelligence:
- Stay rigorously up-to-date with the latest platform updates, features, and best practices on Meta and Google Ads.
- Continuously research competitor strategies and emerging trends to maintain a competitive edge.
What We're Looking For:
- 3+ years of hands-on experience as a Media Buyer specifically managing high-budget e-commerce ad accounts on Meta and Google Ads.
- Deep, technical proficiency in Meta Ads Manager: Expert knowledge of campaign structures, bidding strategies (LTV, ROAS, CPA bidding), audience segmentation, and Meta Pixel implementation/troubleshooting.
- Expert-level command of Google Ads: Including Search, Shopping, Display, and Performance Max campaigns, with a strong understanding of keyword strategy, bid adjustments, and Google Merchant Center.
- Demonstrable track record of consistently achieving and scaling high ROAS for e-commerce businesses. Please be ready to discuss specific results.
- Strong analytical skills with the ability to interpret complex data, identify patterns, and make quick, data-driven decisions.
- Proficiency with Google Analytics and advanced Excel/Google Sheets skills for data manipulation and reporting.
- Exceptional attention to detail and organizational skills.
- Proactive, self-starter who thrives in a fast-paced, results-oriented environment.
- Google Ads and Meta Blueprint certifications are a significant plus.
- Experience with other ad platforms (e.g., TikTok Ads, Pinterest Ads) is beneficial.
Why Join Us?
- Own and scale significant ad budgets for a popular and growing iPhone case brand.
- Directly impact revenue and profitability through your strategic buying decisions.
- Work in a data-driven culture where your optimizations directly translate to success.
- Collaborate with a passionate and supportive e-commerce team.
- Competitive compensation package with performance-based incentives.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹50,000.00 per month
Ability to commute/relocate:
- Vishwas Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person