Job Title- Google AdWords Advertiser / PPC Specialist (WFO)
Job Description: We are looking for a results-driven Google AdWords Advertiser to develop, implement, and manage PPC (Pay-Per-Click) campaigns across Google Ads and other platforms. The ideal candidate will have a deep understanding of Google Ads strategies, keyword research, audience targeting, and ad performance optimization to maximize ROI.
Roles and Responsibilities:
- Plan, create, and manage Google Ads campaigns across Search, Call only, Display, Shopping, and YouTube.
- Conduct keyword research and competitor analysis to optimize campaign performance.
- Write compelling ad copy and design engaging visual ads for better CTR (Click-Through Rate).
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to improve effectiveness.
- Manage bidding strategies and budgets to optimize ad spending and maximize ROI.
- Conduct A/B testing on creative ads, landing pages, and ad formats.
- Track and report campaign performance using Google Analytics, Google Tag Manager, and other reporting tools.
- Stay updated with Google Ads updates, trends, and best practices to implement the latest strategies.
- Work collaboratively with content creators, designers, and marketing teams to align ad campaigns with overall business goals.
• Troubleshoot and resolve tracking and conversion issues for accurate performance reporting.
Qualifications:
- Proven experience in Google Ads campaign management.
- Strong knowledge of Google Ads, Google Analytics, Google Tag Manager, and conversion tracking.
- Experience with PPC automation tools, scripts, and bid management strategies.
- Understanding of SEO, SEM, and digital marketing trends.
- Proficiency in Microsoft Excel, Google Sheets, and data analysis tools.
- Strong analytical skills and ability to interpret campaign data for decision-making.
- Ability to write compelling ad copy and optimize landing pages for conversions.
- Google Ads certification is a plus.
Preferred Qualifications:
- Experience in Google Ads, Facebook Ads, LinkedIn Ads, or other PPC platforms.
- Knowledge of eCommerce advertising (Google Shopping, Performance Max, etc.).
- Familiarity with Google Data Studio for reporting.
- Experience with Remarketing & Display Advertising strategies.
Perks & Benefits:
✓ Monthly Incentives
✓ Benefits of Insurance
✓ Loyalty Bonus
✓ Attendance Bonus
✓ 5 Working Days
✓ US Shifts
Location: On-Site (VASHI-NAVI MUMBAI
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
Schedule:
- Fixed shift
- Monday to Friday
- Night shift
- UK shift
- US shift
Work Location: In person