About Data Axle:
Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.
Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.
General Summary:
We are looking for an experienced Search Engine Marketing (SEM) Specialist to develop, implement, and optimize paid search campaigns across Google Ads and Microsoft Ads. The ideal candidate will have a deep understanding of B2B paid search strategies, strong analytical skills, and experience handling large budgets to drive high-quality leads and conversions.
Roles & Responsibilities:
Strategy & Execution:
- Develop and implement data-driven SEM strategies to meet business objectives, focusing on lead generation, customer acquisition, and ROI maximization.
- Manage, monitor, and optimize PPC campaigns on Google Ads, Microsoft Ads, and other relevant platforms.
- Continuously research industry trends, competitors, and market dynamics to refine SEM strategies.
- Identify new audience targeting opportunities, including remarketing and lookalike audiences, to maximize engagement and conversions.
Campaign Management & Optimization:
- Conduct thorough keyword research, audience analysis, and competitive benchmarking.
- Develop and execute ad copy strategies, A/B testing, and landing page optimizations.
- Utilize smart bidding strategies (e.g., Target CPA, ROAS, Enhanced CPC) to improve campaign efficiency.
- Optimize campaign structure, ad formats, extensions, and landing pages to improve Quality Score and lower cost per acquisition (CPA).
Performance Monitoring & Reporting:
- Track and analyze KPIs (CTR, CPC, Conversion Rates, ROAS, Quality Score, etc.) to measure campaign success.
- Provide detailed performance reports and actionable insights to leadership, explaining variances and identifying growth opportunities.
- Conduct regular audits of campaigns to identify areas for improvement and ensure compliance with best practices.
- Utilize tools such as Google Analytics, Adobe Analytics, SEMrush, and other competitive research platforms to gain deeper insights into campaign performance.
Collaboration & Continuous Improvement:
- Work closely with content, design, and analytics teams to improve ad creatives, landing pages, and conversion rates.
- Partner with the SEO team to create a cohesive search strategy.
- Stay up to date with the latest trends in SEM, automation, AI-driven bidding, and industry changes to maintain a competitive edge.
- 5+ years of experience in managing paid search campaigns, preferably in a B2B marketing environment.
- Proven expertise in Google Ads, Microsoft Ads, Display, and Remarketing campaigns.
- Experience managing large-scale PPC budgets and optimizing campaigns for maximum ROI.
- Strong analytical skills with hands-on experience using Google Analytics, Adobe Analytics, and SEMrush.
