Job Responsibilities:
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
- Conduct keyword research to identify relevant and high-performing keywords for content optimization.
- Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
- Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
- Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
- Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
- Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Assist in managing PPC campaigns on multiple platforms (e.g., Google Ads, Bing Ads).
- Identify campaign optimization opportunities through keyword research and analysis.
- Track and report campaign performance, including clicks, conversions, and ROI.
- Provide engaging ad text and landing page suggestions to enhance campaign effectiveness.
- Collaborate with the PPC team for campaign adjustments and strategy.
Job Type: Full-time
Pay: From ₹15,000.00 per month
Benefits:
- Cell phone reimbursement
Work Location: In person
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