- Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management
- BTL / Lead Generation Engagements: Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.
- Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
- To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.
- Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors
- Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation
- Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
- MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken
- Small to Mid to Large Scale Events for Existing Customers / Prospects & Reward & Recognition Programs for Employees : Design and execution of such events and results tracking
- Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects
- Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions
- Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
- Branch & ATM hygiene check visits
- Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team
- A local candidate will be preferred who will be based out of Jaipur.
- Experience : 7-8 Years or Above
- Preferably from BFSI
- Post Graduate in MBA
- Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Services
- Strong Execution Skills
- Self-motivated with a passion to learn and perform
- Interpersonal Skills along with customer orientation
- Effective vendor relationships management skills
- Good analytical skills
- Strong financial Analysis Skills
- Strong communication (Written and Oral)
- Eye For detail
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