Job Summary
We are looking for a highly skilled PPC (Pay-Per-Click) Expert with minimum 2 years of experience to join our digital marketing team. The ideal candidate will have in-depth knowledge of paid search marketing strategies and tools, and a proven track record of delivering results through platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media channels.
Key Responsibilities
- Plan, execute, and manage PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid platforms.
- Conduct keyword research, ad copywriting, and audience targeting to improve CTR and conversion rates.
- Monitor campaign performance daily and make data-driven decisions to optimize performance and ROI.
- Manage budget pacing, bidding strategies, and A/B testing for ads and landing pages.
- Prepare weekly/monthly performance reports with key metrics (CTR, CPC, CPA, ROAS, etc.).
- Coordinate with the content and design team to develop effective creatives and landing pages.
- Stay up-to-date with the latest trends and best practices in paid media.
- Analyze competitor activity and identify new opportunities for growth.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- 2–5 years of proven experience managing PPC campaigns.
- Certification in Google Ads and/or Meta Blueprint is preferred.
- Proficiency in Google Ads, Google Analytics, Facebook Ads Manager, and other ad platforms.
- Strong analytical skills and attention to detail.
- Excellent communication and time-management abilities.
- Knowledge of SEO, remarketing, and funnel optimization is a plus.
What We Offer
- Opportunity to work with a fast-growing legal-tech brand.
- A creative and collaborative team culture.
- Career growth and skill development support.
Apply Now!
Job Type: Full-time
Pay: ₹15,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
Work Location: In person
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