Job Title: Marketing Manager
Location: Mumbai & Umbergaon, Gujarat
Department: Marketing & Communications
Reporting to: Jitendra Joshi (Head of Digital Monetization & Brand Partnerships)
About Us
Swastik Productions is a comprehensive content creation and production company founded in 2007. We excel in producing compelling television and OTT shows, feature films, and engaging content that resonates with audiences worldwide. Over the years, we have earned a prominent reputation in the Media and Entertainment industry, especially for our extensive work showcasing Indian mythology and culture through various shows. Many of our productions consistently rank among the highest-rated on major television networks. To date, we have delivered over 100 TV serials and more than 5,000 hours of televised content. In addition, we maintain a strong digital footprint with a combined audience of over 9 million subscribers across platforms such as YouTube, Meta, X, and Instagram.
Website - https://swastikproductions.com/
Role Overview
We are looking for a passionate and proactive Marketing Manager to lead branding initiatives for Swastik Productions, support the growth of our digital footprint, and coordinate closely with our PR partners. This role will also be the key point of contact for any external communication or queries regarding Swastik Bhoomi Studio.
Key Responsibilities
Swastik Branding & Visibility
- Develop and execute marketing campaigns to strengthen the Swastik Productions brand across industry events, social platforms, and partnerships
- Liaise with internal Digital & Creative teams for promotional content, presentations, and branding collaterals
Website Management
- Manage and update the official Swastik website regularly with latest content, news, and project updates
- Work closely with developers and designers to ensure the site is engaging, responsive, and aligned with brand goals
- Monitor performance metrics (SEO, analytics, etc.) and suggest optimizations
PR Coordination & Media Engagement
- Coordinate with external PR agencies for press releases, media outreach, and coverage tracking
- Draft and review press materials, ensuring brand tone and positioning are upheld
- Facilitate interviews, feature stories, and media interactions with company leadership and artists
Bhoomi Studio Communications
- Serve as the primary contact for all external queries related to Bhoomi Studio – bookings, studio visits, etc.
- Coordinate with commercial & Bhoomi team to facilitate the execution of new projects at Bhoomi Studio.
Qualifications & Skills
- Bachelor’s degree in Marketing, Mass Communication, or a related field
- 5+ years of marketing/ branding experience, preferably in entertainment, media, new age companies or production industry
- Strong written and verbal communication skills
- Basic understanding of SEO
- should have demonstrated expertise in crafting and successfully implementing "Below The Line" marketing strategies - focuses on direct, personalized interactions with a specific target audience, rather than mass media exposure.
Job Type: Full-time
Pay: ₹60,000.00 - ₹90,000.00 per month
Benefits:
- Food provided
Schedule:
- Day shift
Work Location: In person