Role Summary:
The Meta Ads Expert is responsible for designing, managing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram). This role ensures effective performance in terms of CAC (Customer Acquisition Cost) and CRO (Conversion Rate Optimization).
Key Responsibilities:
- Plan, execute, and optimize Meta ad campaigns for maximum ROI.
- Monitor campaign performance, adjust targeting, and refine creatives.
- Track key metrics like CAC, ROAS, and conversions.
- Provide weekly performance reports to the Community Manager and internal teams.
- Collaborate with Marketing Manager and Business Analyst for campaign alignment.
Qualifications:
- 2+ years of hands-on experience in Meta Ads management.
- Strong understanding of audience targeting, bidding strategies, and analytics.
- Certification in Meta Ads (preferred).About Malkin
Malkin is a women-founder growth platform based in Gurgaon. We run weekly SheBuild bootcamps, in-house BrandLab builds, and a 6-month Residency where founders work alongside our core team.
Role Summary:
The Meta Ads Expert is responsible for designing, managing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram). This role ensures effective performance in terms of CAC (Customer Acquisition Cost) and CRO (Conversion Rate Optimization).
Key Responsibilities:
- Plan, execute, and optimize Meta ad campaigns for maximum ROI.
- Monitor campaign performance, adjust targeting, and refine creatives.
- Track key metrics like CAC, ROAS, and conversions.
- Provide weekly performance reports to the Community Manager and internal teams.
- Collaborate with Marketing Manager and Business Analyst for campaign alignment.
Qualifications:
- 2+ years of hands-on experience in Meta Ads management.
- Strong understanding of audience targeting, bidding strategies, and analytics.
- Certification in Meta Ads (preferred).
Preferred Skills:
- Knowledge of modern AI-assisted development workflows.
- Strong problem-solving, analytical, and communication skills.
- Standard: Tue–Sat, 10:00–19:00 IST (Asia/Kolkata).
- Occasional Mon/Sat evening support during cohort weeks and office tours (comp-offs provided).
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Ability to commute/relocate:
- DLF Ph-II, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Language:
- English (Preferred)
Work Location: In person
Application Deadline: 31/08/2025