- The media buyer job description consists of the following tasks, duties, and responsibilities:
- Develops and negotiate advertising strategies for selling media time and space and then buys the combination of media, such as network TV and radio programming, magazines, film and outdoor advertising that best fits the strategy
- Negotiates media contracts with television networks, local stations (or their representatives), newspapers and magazines
- Adheres to company policies for negotiating rates with the media representatives; makes regular reports on progress of negotiations to the manager or supervisor
- Analyzes competitors’ actions and determines strategy in response; monitors sales figures of competing companies
- With the manager or supervisor, plans and reviews media campaigns, selecting media and advertising vehicles that are effective
- Coaches sales representatives in selling television advertisements to potential customers
- Monitors sales results of local radio and print advertising to ensure that customers receive full benefit
- Keeps in close touch with advertising agency managers for new developments in media markets
- Provides feedback on past and present accounts
- Responds to client requests for production reports and recommendations for improvement of company services within established guidelines
- Provides on-the-spot problem solving, including assistance with graphic representation of advertising creative ideas, and consultation on media vehicles and creative revisions
- Maintains regular contact with client representatives to obtain details of account status
- Reviews available advertising space to determine what products or services are being sold
- Adjusts the advertising mix in response to market conditions, competition and customer needs
- Maintains records of all financial transactions related to the company’s media buying activity
- Acts as company spokesman in media relations
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Food provided
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Overtime pay
Work Location: In person
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