Job Title: Marketing Executive – Print & Packaging Industry
Location: [Kotambi Location]
Job Type: Full-time
Department: Marketing / Sales & Marketing
Job Summary:
We are looking for a creative and driven Marketing Executive to join our team in the print and packaging industry. The ideal candidate will have a strong understanding of marketing strategies tailored to B2B packaging solutions and a passion for delivering innovative campaigns that drive brand awareness, generate leads, and support business growth.
Key Responsibilities:
- Develop and execute marketing strategies to promote packaging and print solutions across B2B and B2C markets.
- Create and manage content for brochures, product catalogs, website, and social media platforms.
- Conduct market research and competitor analysis to identify trends and new opportunities.
- Plan and coordinate trade shows, exhibitions, and client events.
- Work closely with the sales team to align marketing initiatives with business goals.
- Manage and optimize digital marketing campaigns (SEO, PPC, email, and social media).
- Monitor performance metrics and prepare regular reports on campaign effectiveness.
- Develop branding and visual identity materials in coordination with design teams.
- Handle client communication for marketing materials, product launches, and promotional items.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2–5 years of experience in marketing, preferably within the print, packaging, or manufacturing industry.
- Solid knowledge of marketing principles, campaign management, and content creation.
- Familiarity with packaging trends, materials, and printing processes (flexo, offset, digital, etc.) is a plus.
- Proficiency in design and marketing tools (e.g., Adobe Creative Suite, Canva, HubSpot, Mailchimp).
- Strong communication, organization, and project management skills.
Preferred Skills:
- B2B marketing experience in a technical or industrial environment.
- Knowledge of sustainable or eco-friendly packaging trends.
- Experience in CRM systems and data-driven marketing.
- Ability to work cross-functionally with design, production, and sales teams.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
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