Job Description
About this Job
As a Senior Sales Specialist, you are responsible for driving commercial growth by expanding existing client partnerships and acquiring new business opportunities. Focused on selling NIQ’s specialized solutions, you act as a trusted advisor, identifying how our offerings can solve critical business challenges.
This role combines both ‘hunter’ and ‘farmer’ mindsets: you proactively develop white-space accounts while nurturing and growing small to mid-tier existing clients. You bring strong business acumen, a collaborative spirit, and a bias for action to every stage of the sales process—from lead generation to deal closure and long-term client success.
RESPONSIBILITIES
New Business Development
- Identify, qualify, and close new business opportunities in assigned verticals or whitespace accounts.
- Actively build pipeline through targeted prospecting and industry outreach.
- Craft tailored proposals showcasing the value of NIQ's specialized solutions.
- Convert leads into long-term clients through consultative, insight-led engagement
Existing Client Growth
- Manage and grow a portfolio of small to mid-tier existing accounts.
- Identify upsell and cross-sell opportunities based on evolving client needs.
- Conduct regular business reviews to reinforce value delivery and expand client partnerships
Client Engagement & Influence
- Engage decision-makers with insight, credibility, and commercial logic.
- Influence client strategy through value storytelling and needs-based selling.
- Build trust-based relationships that lead to recurring revenue and advocacy
Internal Collaboration & Sales Excellence
- Maintain CRM discipline, forecast accurately, and follow through on sales hygiene.
- Collaborate with Client Service, Delivery, and Product teams to ensure solution relevance and successful handover.
- Share market insights and feedback to improve go-to-market strategies and drive win rates.
Mindset and Behaviors
- Proactive and self-motivated in driving new business opportunities.
- Stay composed, adaptable, and focused in dynamic sales environments.
- Demonstrate high perseverance and follow-through across long and short sales cycles.
- Communicate with clarity and conviction to influence internal and external stakeholders.
- Build trust and enthusiasm that fosters long-term client engagement.
- Thrive in a fast-paced, target-driven setting while staying aligned with client needs
WHAT MAKES YOU A GREAT FIT
- You are energized by both building new client relationships and expanding existing ones.
- You balance agility with discipline—prospecting new leads while deepening trust with current clients.
- You listen actively, influence with clarity, and stay composed in fast-moving situations.
- You are driven to win, take ownership of results, and bring passion to every client interaction.
QUALIFICATIONS
- Bachelor’s degree required.
- 5+ years of commercial experience, including 3+ years in Business Development or consultative sales in data, analytics, SaaS, or FMCG preferred.
- Demonstrated success in new business development, including prospecting, pipeline generation, and closing net-new clients in complex B2B environments.
- Strong written and verbal communication skills.
- Proficiency in Salesforce or similar CRM tools.
Additional Information
About NielsenIQ
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help retailers around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
