About Groww: We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo. Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat. Our Vision Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians. Our Values Our culture enables us to be what we are — India’s fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves. The values that form our foundation are:

Radical customer centricity
Ownership-driven culture
Keeping everything simple
Long-term thinking
Complete transparency

About the Role:

Driving high quality traffic using CRM channels (Push Notifications/ WhatsApp/ Email/ SMS/ RCS) for one of the primary verticals in Groww/Groww Credit
Ownership of CRM campaign design, and reporting of campaign results, conversions and key KPIs for Credit Business.

Key Responsibilities:

Leveraging CRM channels to drive User Engagement & Retention, working with the Growth team.
End-to-end ownership of CRM campaigns. Ideate, execute and manage daily Push Notifications/ WhatsApp/ Email/ SMS/ RCS campaigns to drive quality app DAU/ WAU/ MAU.
Design drip-campaigns/ drop-off journeys for driving product conversions.
Ensuring efficiency in CRM processes for timely delivery of campaigns. Optimize campaign metrics like Delivery%, CTR% and conversion rates.
Collaborate with cross-functional teams like Business, Product and Creative team to design and execute effective campaigns, which align with user insights, business objectives and product milestones.

Qualifications / Skills / Experience Expected:

1- 2 years of experience in CRM, Growth or Marketing roles
Familiarity with CRM platforms (like WebEngage/ MoEngage/ CleverTap)
Strong understanding of customer segmentation and lifecycle marketing.
Analytical mindset — ability to analyse, interpret and optimise campaign metrics.
Self-starter with the ability to manage execution independently.
Excellent coordination and communication skills to work with cross-functional teams.
Passion for growth, experimentation, and consumer behavior.
Ability to thrive on challenging problem statements. Must be a go-getter.
Obsession with Customer Delight. Willingness to learn and grow.
Qualification: Bachelors or Masters Degree - with relevant education or experience

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