About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About Telco Team:
Thriving on innovation, One97 delivers Customer Communication, Up-Selling, Mobile Content, Advertising based and Platform services to over 500 Million mobile consumers across the globe. Headquartered in New Delhi, and backed by marquee investors like Intel Capital, SAIF Partners, Silicon Valley Bank, SAP Ventures & Berkshire Hathaway, One97’s products and services are available on various models i.e. Capex, Opex & Revenue Share model as per the flexibility of Telco’s.
Our Key Offerings are divided into 5 broad categories as follows:
Entertainment
Digital Platforms
CVM Solutions
Enterprise Services
Financial Platforms
One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more
Role Overview:
We are looking for a data-driven Growth Associate to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth.
Key Responsibilities:
- Growth Analysis & Insights:
- Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs.
- Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows.
- Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities.
- Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators.
GTM Strategy Support:- Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations.
- Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adoption.
- Monitor competitive offerings and market trends to optimize GTM timing, messaging, and channel strategy.
Campaign Execution & Optimization:- Support A/B testing and experimentation for messaging, incentives, and feature launches.
- Recommend optimizations based on campaign performance and user behavior insights.
- Collaborate with product, marketing, and operations teams to ensure growth initiatives are aligned with overall strategy.
Reporting & Documentation:- Prepare clear, actionable reports highlighting growth insights, GTM performance, and recommended strategies.
- Maintain dashboards for campaign KPIs, GTM success metrics, and feature adoption.
- Document learnings from experiments and campaigns for continuous improvement.
Key Skills & Requirements:
- Strong analytical and problem-solving skills; proficiency in Excel/Sheets and BI tools.
- Knowledge of growth KPIs beyond DAU/WAU/MAU: activation rate, feature adoption, retention, referral conversions, engagement rate, CPA, LTV, and ROI.
- Familiarity with mobile app marketing channels and tools (push, in-app, SMS, email, partnerships).
- Ability to translate data insights into actionable growth strategies.
- Proactive, detail-oriented, and comfortable in a fast-paced environment.
Preferred:
- Experience with SuperApps, fintech, or mobile wallet platforms.
- Familiarity with SQL, Python, or analytics tools, like PowerBI, Tableau.
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