Roles & Responsibilities
As an E-commerce Brand Manager, you will be responsible to deliver the Business Targets for the Ecommerce Channel (Including company website) and Support the Key Account Executives in business delivery. The incumbent will be responsible for making choiceful decisions on the online platforms to deliver the Overall Number.
Business Results:
- Overall Channel Target
- Account-wise Targets
- Market Share Goals by Account
The Incumbent will be responsible to ideate & Lead all Marketing executions on the Ecommerce Portal.
1. BUSINESS PLANNING & REVIEW:
- Joint Business planning for Lead Accounts along with the KAMs.
- Capture data to allow assessment of e-com marketing experiments.
- Develop and implement on-platform marketing plans across platforms like Amazon, Flipkart, Bigbasket, Myntra, Nykaa etc
- Identify, plan and implement new initiatives to increase revenue, improve customer experience and operational efficiency
- Work closely with platform teams to maximize brand visibility and revenue
- Own and manage monthly marketing calendar across specific brands
- Complete responsibility of Search (PPC) and Display (PPM) campaigns on various e-com platforms
- Develop high quality marketing assets – both internally and with external partners
- Monitor and implement new launch plans across platforms to ensure their success
- Analysis and reporting on a daily, weekly and monthly basis
- Stakeholders: Brand teams, Ecom Key Account Team, Ecom Innovation, Agency partners, Ecom Platforms, Finance Team
2. ECOMMERCE PRODUCT / BRAND MANAGEMENT
- Understanding of the customer Journey through Portals and improving the experience.
- Understanding of Product Listing Cataloguing Best Practices on Marketplaces.
- Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset.
- Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc.
- Giving KPIs to Agencies / Affiliates to track expenses and boost sale.
- Understanding of Operations and Warehouse Models like Drop Ship / D2C / B2C / FBA / DF / PPMP etc.
- Plan for Seasonal and BAU Sale Period.
3. WIN WITH SHOPPERS & HENCE GAIN SHARE:
- Understanding the Shoppers by Portal and Category
- Creating Brand Awareness, Hence driving Sales and Traffic
- Competitor Analysis and Trend forecasting
SCANR:
- Win in Search on All Portals to increase visibility improved product ranks.
- Understanding Organic Search & search interceptions and ways to influence the same
- Support e-com catalogue overhaul and subsequent ongoing management.
- Best in Class Content across the Portfolio to influence Shopper behavior (A+ Content)
- Influence Assortment to Offer Differentiated Portfolio for the Ecommerce Shopper.
- Engage with the accounts to Intercept Navigation Shopper Journey.
- Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc.
- Track Ratings & Reviews to improve Overall Shopper Experience
Custodian & Ambassador:
- The E-commerce Marketing Manager will lead all executions and be responsible for the implementation & Usage of extended E-commerce Capabilities designed to improve SCANR
- Constant Tracking of SCANR Metrics on Lead Accounts.
4. INTERNAL COLLABORATIONS:
- Regulatory: Aligning the Internal Teams on all e-commerce activities and closing the loop in case of
issues faced
- Collaborate with brand for e-commerce specific activation's, share eShopper insights, leverage digital to close the sale. Work collaboratively with customers to identify opportunities of mutual interest, grow our brands and our customers' categories.
Skills Needed:
1. Analytical
2. Proficiency in communication
3. Budget Planning and Execution
Traits:
1. Proactive
2. Out of the Box Thinking
3. Multitasking
4. Work Prioritization
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