- Develop and implement digital media strategies based on campaign objectives, target audience, and market trends.
- Select appropriate digital platforms (e.g., social media, search, display, video, native, programmatic) to deliver campaigns effectively.
- Plan, budget, and forecast media spend across platforms like Google Ads, Meta Ads, YouTube, LinkedIn, DSPs, etc.
- Collaborate with creative, analytics, and client servicing teams to ensure alignment of media and messaging.
- Negotiate with publishers and platforms to secure optimal placements and rates.
- Monitor campaign performance in real-time and suggest optimization strategies.
- Analyze data using tools like Google Analytics, Meta Business Manager, DV360, etc., to generate post-campaign reports.
- Present media plans and performance reports to internal stakeholders and/or clients.
- Stay updated on digital marketing trends, tools, and innovations.
Required skills
- Proficiency in Excel, Google Sheets, and reporting/analytics tools.
- Excellent analytical, presentation, and project management skills.
- Ability to handle multiple campaigns simultaneously under tight deadlines.
Job Type: Full-time
Pay: ₹65,000.00 - ₹70,000.00 per month
Work Location: In person
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