Job description
- Complete ownership for end-to-end digital marketing programs and campaigns which includes SEM/ SEO/ Social Media Marketing.
- Plan, execute and monitor the entire brand communication strategy on social media (Facebook, Instagram, Twitter and other similar platforms)
- Optimize online advert campaigns through Google Adwords, Facebook etc. to increase brand awareness and lead generation
- Manage all SEO activities including Content Strategy, Link Building and Key Word Strategy to increase rankings on all major search networks.
- Attain key performance indicators such as reducing the website bounce rate or improving conversion.
- Fix any errors or bugs in online content.
- Provide creative ideas for content marketing and update website.
- Measure performance of digital marketing efforts using a variety of Web analytics tools.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess the measures
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with agencies and other vendor partners
- Coordinate with designers to improve user experience.
Required Candidate profile
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with social media, Google Adwords and email campaigns and SEO/SEM
- Excellent communication and interpersonal skills.
Job Types: Full-time, Permanent
Work Location: In person
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