Overview
We are seeking a results-driven and creative Digital Marketer to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our IT services and products. This role requires a strong understanding of the technology landscape and the ability to translate complex technical features into compelling marketing messages that generate leads and build brand awareness.
Key Responsibilities
- Campaign Management: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Content Strategy: Collaborate with technical teams to create high-quality, relevant content (e.g., whitepapers, case studies, blog posts, video scripts) that highlights our expertise and solves customer problems.
- Lead Generation: Develop and manage lead generation funnels, from initial contact to conversion, using platforms like Google Ads, LinkedIn Ads, and other targeted advertising channels.
- Social Media Management: Build and maintain our company's social media presence on platforms like LinkedIn, Twitter, and Facebook, engaging with the professional IT community.
- Website & SEO: Manage the company website, ensuring it is optimized for search engines (SEO) to improve organic traffic and user experience.
- Analytics & Reporting: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Email Marketing: Design and execute email marketing campaigns to nurture leads and retain customers.
- Market Research: Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the IT industry.
Required Skills & Qualifications
- Technical Marketing Acumen: Proven experience in digital marketing, specifically for an IT, SaaS, or technology company.
- Platform Expertise: Demonstrable experience with SEO, SEM, PPC, and social media platforms.
- Analytics Proficiency: Solid knowledge of website analytics tools (e.g., Google Analytics).
- Content Creation: Excellent writing, editing, and verbal communication skills, with the ability to simplify technical concepts for a non-technical audience.
- Strategic Thinking: Strong analytical skills and data-driven thinking to inform campaign strategy.
- Collaboration: Ability to work effectively with cross-functional teams, including sales, business development, and technical experts.
- Project Management: Experience managing multiple projects and campaigns simultaneously.
Job Type: Full-time
Pay: ₹10,000.00 - ₹30,000.00 per month
Experience:
- total work: 1 year (Preferred)
Work Location: In person
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