GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
About team:
As a Customer Success Associate, you’ll be a key player in supporting customers in their early journey on the GroundTruth platform. You’ll assist with onboarding, respond to platform questions, help troubleshoot campaign issues, and support campaign success through data analysis and optimizations. This is a highly cross-functional role where you’ll develop deep expertise in the GroundTruth product suite and gain exposure to customer management workflows, setting the stage for future growth.
You Will:
- Support onboarding of new self-serve clients by guiding them through setup best practices, templates, and initial training
- Serve as a frontline contact via Zendesk, email, and chat to answer platform-related questions and troubleshoot issues
- Be an expert on all Groundtruth suite of applications
- Advise clients on effective campaign strategies within the Groundtruth platform
- Troubleshoot basic platform issues related to campaign setup, tracking, creative, and reporting.
- Wrap up reports, compile insights, and send performance summaries to clients post-campaign.
- Identify and escalate growth opportunities or client concerns
- Assist with knowledge base updates and customer education content.
- Monitor daily campaign performance and surface delivery issues or pacing anomalies.
- Participate in cross-functional syncs to surface common support pain points to Product or Ops teams.
You have:
- Bachelor's degree in Advertising, Marketing, Communications, or relevant field
- 1–3 years of experience in customer enablement, onboarding, customer success, or product marketing roles
- Strong understanding of SaaS, ad platforms, and self-serve product onboarding
- Excellent presentation and communication skills, both verbal and written
- Experience using Zendesk, Salesforce, or similar ticketing/CRM systems preferred
- Demonstrated ability to influence cross-functional teams and build scalable onboarding programs
- Passion for user education and a mindset rooted in product-led growth principles
- Bonus if you’ve worked with self-serve ad platforms like Google Ads, Meta Ads, Groundtruth, or similar tools
Why join us?
Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
Opportunities for growth:
We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
Benefits
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
