The CRM Executive will be responsible for managing and optimizing our Customer Relationship Management (CRM) system to enhance customer engagement, improve customer satisfaction, and drive business growth. This role involves utilizing the CRM platform to streamline processes, analyze customer data, support sales and marketing efforts, and ensure a consistent and positive customer experience. The ideal candidate will be detail-oriented, possess strong analytical and problem-solving skills, and have excellent communication and interpersonal abilities.
Key Responsibilities:
- CRM System Management: Administer and maintain the company's CRM system (e.g., Salesforce, Zoho CRM, HubSpot), ensuring data accuracy, integrity, and security.
- Data Management and Analysis: Collect, clean, segment, and analyze customer data within the CRM to identify trends, insights, and opportunities for improvement.
- Process Optimization: Identify and implement CRM workflows and processes to improve efficiency and effectiveness across sales, marketing, and customer service teams.
- User Support and Training: Provide training and ongoing support to CRM users across different departments, ensuring they can effectively utilize the system.
- Report Generation and Dashboards: Create and maintain CRM reports and dashboards to track key performance indicators (KPIs) related to customer engagement, sales performance, and marketing effectiveness.
- Campaign Management Support: Assist marketing teams in planning, executing, and tracking marketing campaigns within the CRM system.
- Sales Team Support: Provide support to the sales team by ensuring they have the necessary tools and data within the CRM to manage leads, opportunities, and customer interactions.
- Customer Segmentation: Develop and maintain customer segmentation strategies within the CRM to enable targeted marketing and sales efforts.
- Troubleshooting and Issue Resolution: Identify and resolve any issues or technical problems related to the CRM system.
- Integration with Other Systems: Collaborate with IT and other departments to ensure seamless integration of the CRM system with other business applications.
- Staying Updated: Keep abreast of the latest CRM features, updates, and best practices to continuously improve the system's capabilities.
- Customer Communication Support: Utilize the CRM to facilitate and track customer communications, ensuring a consistent brand voice and personalized experiences.
- Feedback Collection and Analysis: Gather customer feedback through the CRM and other channels, analyze it, and provide insights to relevant teams for service and product improvements.
Qualifications and Experience:
- Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
- 2 + years of experience working with CRM systems
- Strong understanding of CRM functionalities and best practices.
- Excellent data analysis and interpretation skills.
- Proficiency in generating reports and dashboards within CRM platforms.
- Strong problem-solving and troubleshooting abilities.
- Excellent communication, interpersonal, and collaboration skills.
- Detail-oriented with a focus on data accuracy.
- Ability to work independently and as part of a team.
- Familiarity with sales and marketing processes.
Key Skills:
- CRM Software Proficiency (e.g., Salesforce, Zoho CRM, HubSpot)
- Data Management and Analysis
- Process Optimization
- Reporting and Dashboard Creation
- Customer Relationship Management Principles
- Communication Skills (written and verbal)
- Problem-Solving
- Attention to Detail
- Training and Support
- Collaboration
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Application Question(s):
- What is your Current monthly CTC?
- What is your Expected monthly CTC?
- If Selected, how soon can you join?
Work Location: In person
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