Company Description
In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in
Job Description
Envision and formulate MA-INs channel strategy road map.
Lead & enable execution of channel strategy across trade levels of Primary, Secondary & Tertiary comprising Distributors, Retail & Workshops in the Independent Aftermarket space.
Formulate Channel development policies and drive customer engagement through efficient use of channel budgets, to ensure achievement of turnover targets as per business development plan and market potential.
Manage a team of channel marketing managers to develop and execute customer promotions, campaigns, loyalty & binding programs, meets and events to improve channel level business and market share.
Enable an efficient analytics platform to provide insights to management for strategic direction and inputs to field teams to drive meaningful on-ground execution. (Example: White spot mapping for new customer appointment, Cross sell/Upsell opportunities with existing customers...etc)
Define & ensure execution of processes across customer life cycle like channel prospecting, onboarding, business engagement, business development etc across all trade levels. Drive digital enablers across the channel value chain for process efficiency.
Monitor market developments, trends, competition developments, customer requirements etc as required for strategy & business policy development.
Enable competency improvement programs such as trainings, ways of selling programs, soft skills for internal and external market development teams to ensure competent on ground resources.
Qualifications
Bachelor of Engineering with specialization in Mechanical / Automotive engineering
MBA with specialization in Marketing.
Additional Information
12+ years of experience in Sales and Marketing in automotive/FMCG/consumer goods sectors.
8+ years in marketing function with a mix of product marketing and channel management.
