At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
We unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Eli Lilly and Company’s US Marketing Consumer Experience Hub delivers data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to migraine to stage IV cancer and beyond.
The US Consumer Social Media team is leading the way in social listening. A key focus of social listening at Lilly means analyzing the conversations and trends happening not just around a given brand, but also for the industry. The data is then used to help the business make smarter, faster business decisions.
Lilly is looking for a social listening analyst to help uncover insights and develop actionable recommendations for how to optimize social media performance at Lilly. The Social Listening analyst will help deliver ongoing social listening reports for business partners via the NetBase social analytics platform. This position will report directly to the BI&A lead at LCCI with a dotted line into the social listening lead on the US Consumer Marketing Social Media team.
Responsibilities
Social Listening Platform & Industry Knowledge
- Working knowledge of social listening platforms such as NetBase, Brandwatch, Sprinklr, Spredfast, Crimson Hexagon, Sprout Social, Meltwater, Hoot Suite, Talkwalker
- Ability to assimilate extensive amounts of detailed data and to see the big picture, providing actionable and influential recommendations.
- Pharmaceutical Industry Knowledge and the ability to understand data that could impacts Lilly and Lilly brands, what is going on and react quickly.
- Research Skills: Basic knowledge of research methods and statistics, and qualitative research skills including the ability to interpret unstructured data and translate it into actionable insights
- Social Media expertise: stay up to date with the latest social media trends and technologies
Social Listening and Social Monitoring
- Social Listening Experience: Leverage technology to proactively explore and discover insights from online conversations made by users to understand “the why” which can inform strategic decision making. Examples include category analysis, competitive analysis or a brand health analysis.
- Social Monitoring: Leverage social technology to react and respond to topics or specific posts made by users on social networks. Monitoring can tell you the “so what” and enhance brand engagement. Examples include new product launch, campaign launch, crisis management, conference monitoring.
Cross-Functional Work
- Independently research questions or issues. When needed escalate issues for assistance within the broader social listening team.
- Work within the set service level agreements for US Marketing across all brands as prioritized by social listening lead.
- Design, conduct and deliver standard and custom social listening and monitoring reports.
- Ability to recognize opportunities, formulate hypotheses, plan research, identify insights, and drive recommendations relevant to the business goals and objectives.
- Accountable for deciphering what is important and meaningful data and then communicate a concise story in a way that allows the business to make decisions based off of the communicated reports.
- Communicates clearly using dashboards, PowerPoint presentations, or simple text depending on the amount of information that needs to be relayed.
The position will operate in an agile team concept designed to allow flexibility to execute the above job responsibilities as either dedicated, partially dedicated, and/or working across multiple brands. The incumbent should expect the alignment to a specific brand and/or therapeutic area to change based upon business need and the duration of alignment will vary.
Basic Qualifications
- BA/BS degree with a major in marketing, communications, business, IT or other closely related areas
- Experience with at least one of the Social Listening Platforms: NetBase, Brandwatch, Sprinklr, Spredfast, Crimson Hexagon, Sprout Social, Meltwater, Hoot Suite, Talkwalker
- Broad expertise and understanding of digital landscape, digital channels and social media.
- Collaborative in nature and ability to work across multiple functions.
- Ability to respect and work effectively with diverse teams.
- Customer Service mindset.
Additional Skills/Preferences
- Experience gleaning insights that support organizational goals
- Expert knowledge of social media landscape and a strong interest in emerging technologies
- Working knowledge of paid social media tactics
- Naturally curious; inspired by the road less traveled and finding creative solutions that others haven’t considered
- Analytical by nature, but able to translate data into insights with a story telling mentality
- Demonstrated commitment going above & beyond to help business partners or system users in solving problems or finding information
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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