Company Description
Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.
Job Description
The Assistant Marketing Manager will play a crucial role in supporting the planning, development, and execution of comprehensive marketing and communications strategies for Fairmont Bab Al Bahr. This position will assist in enhancing the hotel's brand image, driving revenue through strategic campaigns, and fostering strong relationships with guests, media, and partners. The ideal candidate will be a creative thinker with strong organizational skills, a solid understanding of digital marketing trends, and a passion for luxury hospitality.
- Assist the Director of Marketing & Communications in developing and implementing integrated marketing plans aligned with hotel revenue goals and brand guidelines.
- Support the execution of all marketing campaigns, including digital, social media, print, email, and on-property promotions for rooms, F&B outlets, spa, and events.
- Coordinate with internal departments (Sales, F&B, Rooms, Events) to ensure marketing initiatives are cohesive and effectively communicated.
- Contribute to the annual marketing budget planning and track expenses.
- Oversee and contribute to the creation of engaging and high-quality marketing collateral, including brochures, flyers, presentations, menus, and digital assets (photos, videos).
- Ensure all marketing materials adhere to Fairmont brand standards and hotel guidelines.
- Support the hotel's website and other online listings (OTAs, directories) to ensure up-to-date and compelling content.
- Manage and curate the hotel's image and video library.
- Track and analyze digital marketing performance using relevant analytics tools, providing insights and recommendations for optimization.
- Assist with email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Conduct market research to identify trends, competitive landscape, and new opportunities for the hotel.
- Analyze campaign performance, prepare detailed reports, and present findings to the marketing team and other stakeholders.
- Monitor ROI for various marketing activities and suggest improvement
Qualifications
- Minimum of 2-4 years of progressive experience in marketing, preferably within the luxury hospitality, tourism, or a related service industry.
- Proven experience in digital marketing, social media management, and content creation.
- Experience working in the UAE market is a significant advantage.
- Excellent written and verbal communication skills in English (Arabic is a strong advantage).
- Experience with graphic design software (e.g., Adobe Photoshop, Canva) is a plus.
