Responsibilities
1 -Collaborate with Stakeholders Work closely with business stakeholders to understand their unique requirements and challenges Act as a liaison between business teams and technical experts to bridge the gap and ensure effective communication
2- Business Use Case Design Analyze business requirements and translate them into comprehensive AEP solutions Develop detailed business use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences
3 -Adobe Experience Platform Services Leverage your expertise in Adobe Experience Platform services including RTCDP AJO and AJA to architect and implement robust marketing solutions
4 -Provide guidance on leveraging Adobe Experience Platform functionalities such as data ingestion segmentation personalization and Activation to achieve desired business outcomes
5-Migration to Adobe Experience Platform Lead the migration process of marketing operations technology platform to Adobe Experience Platform Collaborate with internal teams and external stakeholders to ensure a smooth and successful migration
6- Marketing Clouds and Campaign Platforms Demonstrate proficiency in various marketing cloud and campaign platforms to effectively integrate them with Adobe Experience Platform creating a seamless and efficient marketing ecosystem
7- Database Management Possess strong knowledge of database structures data models and data management best practices to optimize data utilization within the marketing platform
8- ETL and Integrations Design and implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data for marketing activities
9- Help make decisions on tools including features needed implementation details and interaction with data sources
10- Acquisition and Engagement Utilize your product knowledge of acquisition and engagement strategies to develop targeted and effective marketing campaigns to enhance customer engagement and retention
Requirements
- Bachelors or Masters degree in Computer Science Information Technology or a related field
- 8 Years of architecting and implementing Marketing automation solutions with a focus on Marketing Cloud CDP Adobe Experience Platform services RTCDP AJO AJA
- Experience in Adobe Analytics Campaign Target Launch is a plus
- Must have handled at least 2 to 3 large Adobe implementation in AEP and Adobe
- Analytics as a technical architect role
- Technical certifications across one or more of the products mentioned above
- Expertise in core web technologies including XML HTML5 CSS client server side scripting languages such as JavaScript and web services development using GraphQLRESTful implementations
- Extensive knowledge of various marketing cloud and campaign platforms
- Strong understanding of databases data models and data management concepts
- Proficiency in ETL processes and data integrations
- Experience with realtime 11 personalization strategies and transactional use cases across multiple customer touchpoints
- Product knowledge of customer acquisition and omnichannel engagement strategies
- Excellent problemsolving and analytical skills
- Strong communication and collaboration abilities to work effectively with crossfunctional teams
- Ability to lead and mentor technical teams
- Relevant Adobe certifications would be a plus
- Ability to estimate effort for projects and define teams with appropriate skills to deliver the projects
Skills
Mandatory Skills : AEP
About LTIMindtree
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 86,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree — a Larsen & Toubro Group company — solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/
