Required SKILL AEP
Responsibilities
1 Collaborate with Stakeholders Work closely with business stakeholders to understand
their unique requirements and challenges Act as a liaison between business teams and
technical experts to bridge the gap and ensure effective communication
2 Business Use Case Design Analyze business requirements and translate them into
comprehensive AEP solutions Develop detailed business use cases that demonstrate
how AEP functionalities can be leveraged to address specific business needs and
improve customer experiences
3 Adobe Experience Platform Services Leverage your expertise in Adobe Experience
Platform services including RTCDP AJO and AJA to architect and implement robust
marketing solutions
4 Provide guidance on leveraging Adobe Experience Platform functionalities such as data
ingestion segmentation personalization and Activation to achieve desired business
outcomes
5 Migration to Adobe Experience Platform Lead the migration process of marketing
operations technology platform to Adobe Experience Platform Collaborate with internal
teams and external stakeholders to ensure a smooth and successful migration
6 Marketing Clouds and Campaign Platforms Demonstrate proficiency in various
marketing cloud and campaign platforms to effectively integrate them with Adobe
Experience Platform creating a seamless and efficient marketing ecosystem
7 Database Management Possess strong knowledge of database structures data models
and data management best practices to optimize data utilization within the marketing
platform
8 ETL and Integrations Design and implement efficient ETL processes and integrations
with other systems to ensure a continuous flow of data for marketing activities
9 Help make decisions on tools including features needed implementation details and
interaction with data sources
10 Acquisition and Engagement Utilize your product knowledge of acquisition and
engagement strategies to develop targeted and effective marketing campaigns to
enhance customer engagement and retention
Requirements
Bachelors or Masters degree in Computer Science Information Technology or a related
field
8 Years of architecting and implementing Marketing automation solutions with a focus
on Marketing Cloud CDP Adobe Experience Platform services RTCDP AJO AJA
Experience in Adobe Analytics Campaign Target Launch is a plus
Must have handled at least 2 to 3 large Adobe implementation in AEP and Adobe
Analytics as a technical architect role
Technical certifications across one or more of the products mentioned above
Expertise in core web technologies including XML HTML5 CSS clientserverside
scripting languages such as JavaScript and web services development using
GraphQLRESTful implementations
Extensive knowledge of various marketing cloud and campaign platforms
Strong understanding of databases data models and data management concepts
Proficiency in ETL processes and data integrations
Experience with realtime 11 personalization strategies and transactional use cases
across multiple customer touchpoints
Product knowledge of customer acquisition and omnichannel engagement strategies
Excellent problemsolving and analytical skills
Strong communication and collaboration abilities to work effectively with crossfunctional
teams
Ability to lead and mentor technical teams
Relevant Adobe certifications would be a plus
Ability to estimate effort for projects and define teams with appropriate skills to deliver the
projects
Skills
Mandatory Skills : HTML/HTML5,JavaScript,Software Engineering and Design Architecture,Adobe Campaign
About LTIMindtree
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 86,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree — a Larsen & Toubro Group company — solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/
