Job Description
- Seasoned Web Analytics Implementation practitioner with experience across products like Adobe Analytics with DTM/Launch and/or Google analytics etc.
- • Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager, Google Tag Manager.
- • Demonstrable ownership of MVT/Optimization framework(s) actively influencing strategic decision making.
- • Proven experience of testing, both A/B and MVT using tools such as Adobe Target, Google Web Optimizer etc.
Primary Skill
- Competent technical understanding of web design and development methodologies i.e. HTML, CSS.
- Ability to lead analytics project(s) and ensure successful implementation Ability to lead web analytics training with the organization and ensure consistent processes are being followed Web analytics evangelist for the entire organization.
- Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting.
Secondary Skills
- Bachelor’s degree in Information Systems, Computer Science, Data Science or prior experience in analytics development systems.
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