Job Description
- Strong knowledge on Marketo Administration - Ability to understand, implement solutions using Marketo - Munchkin tracking code and key settings.
- Ability to audit, better understanding of transactional vs promotional setup
- Good understanding of data, web-development - includes responsive web-pages, Email templates. Strong knowledge on JS and APIs
- Better understanding of analytics - Website Tracking, Multi-Channel Interactions, External Tracking setup etc
Primary Skills:
- Strong knowledge on B2B and CRM integrations
- Understanding the client strategies and providing/suggesting the better/optimised solutions based on client requirements. Enables the solution to address the agreed business and technical requirements.
- Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
- Good knowledge on Nurture Programs, Lead Generations, Progressive Profiling, Lead Scoring strategies. Ability to suggest clients
- Understanding the B2C and B2B differences and ability to setup integrate multi-channel communications. Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline.
- Ability to guide/lead the team members or similar experience preferred
- Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
- Works within the client's budget to produce effective promotional materials and advertising opportunities
- Establishes marketing tracking methods to help each client evaluate performance over time
- Good with either Java Scripting or Velocity Scripting, HTML/CSS
- Good to have End user training capability on Marketo or any similar marketing tools.
Secondary Skills:
- Certifications - Marketo Certified Expert(or any similar certification - mandatory)
- Certifications - Marketo Certified Associate (optional/not mandate)
- Strong knowledge on B2 skillsets + addition to that strong knowledge on Events setup, running Webinars
- Strong knowledge on Subscription Centers - Managing preferences
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