Job Description
· Develop and execute SEO strategies to improve website rankings and organic traffic.
· Conduct keyword research, competitor analysis, and content optimization for higher search visibility.
· Implement on-page SEO (meta tags, URL structure, schema markup, internal linking) and off-page SEO (backlink building, guest posting, PR submissions).
· Optimize website speed, mobile-friendliness, and user experience to enhance search rankings.
· Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).
· Perform A/B testing on ad copies, landing pages, and bidding strategies to improve ROI.
· Optimize Quality Score, Ad Rank, CPC, and CTR for cost-effective campaign performance.
· Monitor and analyze Google Ads performance metrics and provide data-driven recommendations.
· Work with content creators and web developers to optimize website content for SEO best practices.
· Ensure blog posts, landing pages, and marketing materials align with SEO and Google Ads objectives.
· Implement local SEO strategies for better visibility in Google My Business and Google Maps.
· Use Google Analytics, Google Search Console, SEMrush, and other SEO tools to track website performance.
· Generate weekly/monthly reports on SEO rankings, traffic trends, ad performance, and ROI.
· Identify growth opportunities and recommend strategies to enhance search visibility and paid campaigns.
Skills Required:
· Strong expertise in SEO, Google Ads, Google Analytics, and Search Console.
· Proficiency in keyword research, competitor analysis, and content optimization.
· Hands-on experience with Google Tag Manager, GA4, and conversion tracking.
· Knowledge of HTML, CSS, and WordPress for website optimization (preferred).
· Ability to manage multiple campaigns and analyze performance metrics effectively.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Weekend availability
Work Location: In person