- Strategy & Planning:
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Conduct in-depth keyword research to identify high-value opportunities and inform content strategies.
- Perform competitive analysis to identify SEO gaps and opportunities.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- On-Page SEO:
- Optimize website content, including headings, meta descriptions, image alt tags, and internal linking structure.
- Ensure content is optimized for target keywords while maintaining readability and user experience.
- Collaborate with content creators to ensure SEO best practices are integrated into all new content.
- Technical SEO:
- Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexability, site speed, mobile-friendliness, schema markup, and site architecture.
- Implement and manage redirects, canonical tags, and XML sitemaps.
- Work with development teams to ensure SEO considerations are integrated during website development and redesigns.
- Off-Page SEO (Link Building):
- Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites.
- Identify and outreach to potential link partners, including bloggers, journalists, and industry influencers.
- Monitor backlink profiles and disavow harmful links.
- Performance Monitoring & Reporting:
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Generate detailed reports on organic traffic, keyword rankings, conversions, and other key SEO metrics.
- Provide actionable insights and recommendations based on data analysis.
- Present findings and progress to stakeholders regularly.
- Local SEO (if applicable):
- Optimize Google My Business profiles and other local listings.
- Implement strategies to improve local search visibility.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
- 2-5 years of hands-on experience in SEO, demonstrating a strong track record of success.
- Proven expertise in keyword research, on-page optimization, technical SEO, and link building.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Strong understanding of HTML, CSS, and website architecture as they relate to SEO.
- Familiarity with content management systems (CMS) like WordPress, Shopify, Magento, etc.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Up-to-date knowledge of the latest search engine algorithms and industry best practices.
Job Types: Full-time, Permanent
Pay: ₹9,576.21 - ₹40,211.37 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
Work Location: In person