Job Responsibilities
- Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
- Conduct keyword research to identify relevant and high-performing keywords for content optimization.
- Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
- Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
- Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
- Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
- Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.
Required Skills:
- Proven experience as an SEO Executive or similar role, with a track record of successful SEO campaigns and improved website rankings.
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrens, SEMrush, or Moz.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Proficient in on-page and off-page optimization techniques, including keyword research, content optimization, and link building.
- Familiarity with HTML, CSS, and JavaScript for basic website optimization.
- Strong communication skills, with the ability to collaborate effectively with cross-functional teams.
- Exceptional attention to detail and the ability to prioritize and manage multiple projects simultaneously.
- Knowledge of social media and content marketing strategies to integrate SEO efforts with overall marketing initiatives.
- Stay updated with the latest trends and developments in SEO and digital marketing.
Job Type: Full-time
Pay: ₹10,000.00 - ₹30,000.00 per month
Experience:
- SEO: 1 year (Preferred)
Work Location: In person