Job Summary: IACG Intermediate is seeking a highly motivated and experienced Public Relations Officer (PRO) with a strong background in educational institutions, specifically with intensive experience in managing and optimizing inter-college admissions processes. The ideal candidate will be a dynamic communicator and strategic thinker, responsible for building and maintaining a positive public image for IACG Intermediate, particularly as it relates to student progression to higher education, while also actively engaging with prospective students and their families to facilitate a seamless admission journey. This role requires a proven track record of successful outreach, relationship building with other educational institutions, and a deep understanding of the admissions landscape.Key Responsibilities:
1. Inter-College Admissions & Outreach:
- Strategic Admissions Liaison: Act as the primary liaison between IACG Intermediate and various higher educational institutions (colleges, universities) for inter-college admissions, understanding their admission criteria, programs, and application processes.
- Relationship Building: Develop and nurture strong, professional relationships with admission counselors, registrars, and key decision-makers at target colleges and universities to facilitate smooth transitions for IACG Intermediate graduates.
- Information Dissemination: Keep abreast of all admission updates, changes in eligibility, and scholarship opportunities at relevant higher education institutions, and effectively communicate this information to students, parents, and internal stakeholders.
- Collaborative Events: Organize and coordinate inter-college admission fairs, workshops, and informational sessions at IACG Intermediate, inviting representatives from various higher education institutions to interact with students and parents.
- Student Counseling Support: Work closely with academic counselors to provide accurate and up-to-date information and guidance to students regarding their higher education options and application strategies.
- Track & Analyze Admissions Data: Monitor and report on the admission success rates of IACG Intermediate students into various colleges, identifying trends and areas for improvement in outreach strategies.
2. Public Relations & Communication:
- Brand Ambassador: Serve as a key spokesperson for IACG Intermediate, promoting its academic excellence, student achievements, and unique value proposition to external audiences, with a particular emphasis on its success in preparing students for higher education.
- Content Creation: Develop compelling and informative content for various platforms, including press releases, success stories of alumni admitted to prestigious colleges, newsletters, website updates, social media posts, and admission-focused brochures.
- Media Relations: Cultivate and maintain positive relationships with local and national media outlets (print, electronic, digital) to secure positive coverage of IACG Intermediate's academic programs, student successes, and partnerships with higher education institutions.
- Event Management: Plan and execute public relations events, such as open houses, orientation programs, parent-teacher meetings, and graduation ceremonies, ensuring positive media coverage and stakeholder engagement.
- Online Reputation Management: Monitor and manage IACG Intermediate's online presence, including social media platforms and review sites, addressing feedback and promoting positive narratives.
- Crisis Communication: Develop and implement effective communication strategies in response to any public relations challenges or crises, protecting the institution's reputation.
3. General Admissions Support:
- Prospective Student Engagement: Respond promptly and professionally to inquiries from prospective students and parents, providing comprehensive information about IACG Intermediate's programs, facilities, and the benefits of its intermediate education.
- Campus Tours & Information Sessions: Conduct engaging campus tours and informational sessions for prospective students and their families.
- Application Process Guidance: Guide prospective students and their families through the application and enrollment process for IACG Intermediate.
- Database Management: Maintain accurate and up-to-date records of all admissions inquiries, applications, and student data in the CRM system.
Required Qualifications:
- Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Education, or a related field.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Commission pay
- Performance bonus
Work Location: In person