About Exly:
Exly is an all-in-one business platform built for knowledge entrepreneurs, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.
We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how knowledge businesses, coaches & trainers operate and thrive in today's digital landscape. With our cutting-edge solutions, we empower entrepreneurs to streamline their operations, enhance productivity, and achieve their business goals more efficiently.
Website: www.exlyapp.com
Job Description
We are seeking a dynamic, experienced Media Buyer with 2-4 years of hands-on experience managing Meta (Facebook/Instagram) and Google Ads campaigns. The ideal candidate will have extensive experience handling seven-figure ad budgets, a deep understanding of the digital advertising ecosystem, and a proven track record of driving performance-based results. You will be responsible for developing, executing, and optimizing paid media campaigns to maximize ROI, as well as building and maintaining strong client relationships.
Key Responsibilities
Campaign Management: Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs.
Performance Optimization: Continuously monitor, analyze, and adjust campaigns for optimal performance, including A/B testing, audience segmentation, bidding strategies, and creative development.
Client Relations: Maintain strong relationships with clients, providing regular updates, insights, and reports. Act as a trusted advisor, offering strategic recommendations based on data-driven insights.
Collaboration: Work closely with the creative, analytics, and strategy teams to ensure all campaign elements are aligned and optimized.
Reporting & Analysis: Provide detailed performance reports with actionable insights to clients and internal stakeholders.
Trend Monitoring: Stay current with the latest trends, tools, and best practices in digital media buying, especially within Meta and Google Ads platforms
Desired Skills
Knowledge of paid social, display advertising, and retargeting strategies (Meta and Google) are a plus
Understanding of conversion tracking, attribution models, and reporting
Strong proficiency in Excel/Google Sheets for campaign tracking and reporting
Ability to stay organized and prioritize multiple tasks in a fast-paced environment
Why Join Us?
Competitive salary and performance bonuses
Opportunity to work with high-profile clients and scale large campaigns
A collaborative and dynamic team environment
Career growth opportunities with a rapidly expanding agency