We are looking for an experienced Performance Marketer to lead and manage our paid digital campaigns across multiple platforms. The ideal candidate should be data-driven, analytical, and capable of delivering measurable growth through well-optimized campaigns.
Key Responsibilities
- Develop, implement, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Plan and manage budgets effectively to achieve maximum ROI.
- Conduct keyword research, competitor benchmarking, and audience analysis.
- Implement A/B testing strategies to improve campaign performance.
- Track, measure, and report campaign results using Google Analytics (GA4) and other tools.
- Build remarketing and retargeting campaigns to drive customer retention.
- Collaborate with design, content, and SEO teams to align paid efforts with overall marketing objectives.
- Continuously identify opportunities to scale campaigns and improve conversion rates.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2–5 years of proven experience in performance marketing, preferably in e-commerce or D2C businesses.
- Hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads.
- Strong knowledge of Google Tag Manager and Google Analytics (GA4).
- Proficiency in tracking, attribution, and conversion optimization.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple campaigns under tight deadlines.
- Strong communication and reporting skills.
What We Offer
- An opportunity to play a key role in the growth of a rapidly expanding brand.
- A performance-driven and collaborative work environment.
- Competitive salary and performance-based incentives.
- Scope for career advancement with direct exposure to senior leadership.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 1 year (Required)
- Google Ads: 1 year (Required)
Work Location: In person