Experience 2 to 3 years
Job Type Full-time, Onsite
Location Mohali, Punjab
Salary Package As Per Industry Standards
We are seeking a Performance Marketer with expertise in paid advertising, ideation, and client handling, who is research-driven, stays updated on industry trends, and excels at boosting campaign performance through innovative strategies using Google AdWords, Meta Ads, and SKAG.
Key Responsibilities:
- Lead and manage end-to-end campaigns on platforms such as Google AdWords and Meta Ads.
- Develop creative and effective strategies using advanced techniques like SKAG and audience targeting.
- Collaborate with clients to understand their objectives and translate them into actionable ad campaigns.
- Continuously research and ideate novel approaches to enhance campaign performance and ROI.
- Monitor campaign metrics and optimize based on data insights to maximize effectiveness.
- Conduct A/B testing for ads and landing pages, ensuring creative solutions are data-driven.
- Stay updated on the latest trends, tools, and innovations to apply cutting-edge techniques.
- Present campaign performance reports to clients and suggest future improvements.
- Oversee keyword research, competitive analysis, and audience segmentation.
- Mentor junior team members, providing guidance on campaign management and industry best practices.
Key Skills:
- Excellent English (Both Written and Verbal)
- Google AdWords
- Strong Comprehension
- Meta Ads
- Data-Driven Insights
- Industry Trend Tracking
- Campaign Monitoring
- Client Communication
- Campaign Setup
- Ideation & Creative Collaboration
- Performance Reporting
- Presentation Skills
Educational Qualification:
- Bachelor’s degree in Marketing, Business, or a related field.
- Google AdWords Certification (preferred).
- Relevant courses or certifications in digital marketing (optional)