The RoleAs a Senior Performance Marketer, you will drive customer acquisition, brand visibility, and revenue growth through strategic paid marketing campaigns. Your role will focus on executing, optimizing, and scaling paid media efforts across multiple digital channels, ensuring high ROI and alignment with business goals
Responsibilities
- Develop and execute performance-driven paid marketing strategies across Google Ads, LinkedIn, Facebook, and other relevant platforms.
- Optimize campaigns for maximum efficiency, balancing cost per acquisition (CPA) and return on ad spend (ROAS).
- Leverage data analytics to track, measure, and report campaign performance, identifying opportunities for improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
- Collaborate with the content, design, and sales teams to align messaging and optimize conversion funnels.
- Stay updated on industry trends, competitor strategies, and new ad platform features to maintain a competitive edge.
- Manage budgets effectively, ensuring optimal allocation of spend across channels.
- Develop and implement remarketing and audience segmentation strategies for improved engagement and conversions.
- Work closely with external agencies and partners to execute and scale campaigns effectively.
Requirements
- Require 3 to 6 years of performance marketing experience, preferably in SaaS domain
- Built, run and optimized B2B SaaS campaigns for a minimum monthly ad spend of USD 50K-100k primarily for North America market
- Proven experience managing large-scale paid campaigns on Google, Meta, LinkedIn, and other paid media channels.
- Expertise in campaign setup, bid management, audience targeting, and ad optimization.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and marketing attribution models.
- Experience with A/B testing, conversion rate optimization (CRO), and funnel optimization. ATS_Sprinto
Benefits
- Remote First Policy
- 5 Days Working With FLEXI Hours
- Group Medical Insurance (Parents,Spouse, Children)
- Group Accident Cover
- Company Sponsored Device
- Education Reimbursement Policy