• Develop and implement effective sales strategies to achieve revenue targets and market share growth.
• Responsible for meeting and exceeding the sales targets and budget allocations.
• Map the market and maintain up-to-date intelligence on customers in the region. 
• Develop a prioritized target customer list and focus sales effort to penetrate and grow the target customers
• Conduct market research and stay updated on industry trends.
• Prepare and present sales forecasts, budgets, and performance reports.
• Maintain book of business as agreed 
• Work on Integrated Solutions for Customers 
• Build and maintain strong relationships with existing customers to ensure high levels of satisfaction and repeat business.
• Ensure 100% CRM adoption and maintain pipeline as per budget
• Add new customers as agreed.
• Focus on DSO and collections 
• Conduct Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs) for critical customers to assess performance and opportunities
• Develop strong understanding of the business of Critical customers to aid customer retention.
• Ensure effective communication with Pricing and Operations teams on any opportunities, challenges, and alternative options for improved pricing strategies.
• Maintain a comprehensive understanding of the Freight Forwarding services, including Air and Sea 
• Collaborate with internal teams (Pricing, customer service, and finance) to ensure seamless service delivery.
• Conduct regular client meetings to promote services and address any concerns.
• Network with internal Business units on information sharing and identifying fresh opportunities for the division.
• Prepare regular reports on sales performance, market conditions, and customer feedback for management review.
• Ensure compliance with company policies and industry regulations