Exp: 5 - 8 Years
Job Title: E-commerce Brand Builder – Sales & MarketingJob Summary:
We are seeking a dynamic, results-driven E-commerce Brand Builder to lead the sales and marketing efforts of our online brand. This role requires a hands-on professional who can create and execute growth strategies across digital platforms, build strong customer engagement, and drive online sales performance.
Key Responsibilities:1. Brand Development & Positioning
- Develop and refine the e-commerce brand’s identity, voice, and positioning.
- Conduct competitor and market analysis to identify brand opportunities.
- Ensure brand consistency across all digital touchpoints.
2. Digital Marketing Strategy
- Plan and execute performance marketing campaigns (Google Ads, Meta Ads, influencer marketing).
- Manage SEO, SEM, email marketing, and content marketing initiatives.
- Use analytics tools (e.g., Google Analytics, Meta Business Suite, Shopify analytics) to track campaign effectiveness and optimize ROI.
3. Sales Growth & Conversion Optimization
- Create conversion-focused sales funnels to increase online revenue.
- Identify and implement strategies to reduce cart abandonment and increase repeat purchases.
- Collaborate with product and operations teams to manage inventory, pricing, and seasonal promotions.
4. Marketplace Management
- Manage presence and campaigns on e-commerce platforms (Amazon, Flipkart, Meesho, etc.).
- Handle listing optimization, reviews, customer queries, and platform-specific promotions.
5. Influencer & Affiliate Marketing
- Build and manage partnerships with digital influencers, affiliate marketers, and content creators.
- Track affiliate performance and optimize collaboration for maximum reach and sales.
6. CRM & Community Building
- Drive email and SMS marketing campaigns to nurture leads and engage loyal customers.
- Build a strong community on social platforms and drive UGC (user-generated content).
Requirements:
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- 2–5 years of experience in digital marketing or e-commerce sales.
- Proven track record of growing online brand revenue.
- Proficiency in marketing tools: Meta Ads Manager, Google Ads, Shopify, Klaviyo/Mailchimp, etc.
- Strong analytical mindset and data-driven decision-making.
- Excellent communication, collaboration, and multitasking skills.
Preferred Skills:
- Experience working with D2C (Direct-to-Consumer) brands.
- Basic graphic design or video editing skills.
- Familiarity with AI tools (like ChatGPT, Canva AI, etc.) for content automation and productivity.
Job Type: Full-time
Pay: ₹70,000.00 - ₹90,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Work Location: In person