E-commerce Brand Builder

Exp: 5 - 8 Years

Job Title: E-commerce Brand Builder – Sales & MarketingJob Summary:

We are seeking a dynamic, results-driven E-commerce Brand Builder to lead the sales and marketing efforts of our online brand. This role requires a hands-on professional who can create and execute growth strategies across digital platforms, build strong customer engagement, and drive online sales performance.

Key Responsibilities:1. Brand Development & Positioning

• Develop and refine the e-commerce brand’s identity, voice, and positioning.
• Conduct competitor and market analysis to identify brand opportunities.
• Ensure brand consistency across all digital touchpoints.

2. Digital Marketing Strategy

• Plan and execute performance marketing campaigns (Google Ads, Meta Ads, influencer marketing).
• Manage SEO, SEM, email marketing, and content marketing initiatives.
• Use analytics tools (e.g., Google Analytics, Meta Business Suite, Shopify analytics) to track campaign effectiveness and optimize ROI.

3. Sales Growth & Conversion Optimization

• Create conversion-focused sales funnels to increase online revenue.
• Identify and implement strategies to reduce cart abandonment and increase repeat purchases.
• Collaborate with product and operations teams to manage inventory, pricing, and seasonal promotions.

4. Marketplace Management

• Manage presence and campaigns on e-commerce platforms (Amazon, Flipkart, Meesho, etc.).
• Handle listing optimization, reviews, customer queries, and platform-specific promotions.

5. Influencer & Affiliate Marketing

• Build and manage partnerships with digital influencers, affiliate marketers, and content creators.
• Track affiliate performance and optimize collaboration for maximum reach and sales.

6. CRM & Community Building

• Drive email and SMS marketing campaigns to nurture leads and engage loyal customers.
• Build a strong community on social platforms and drive UGC (user-generated content).

Requirements:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 2–5 years of experience in digital marketing or e-commerce sales.
• Proven track record of growing online brand revenue.
• Proficiency in marketing tools: Meta Ads Manager, Google Ads, Shopify, Klaviyo/Mailchimp, etc.
• Strong analytical mindset and data-driven decision-making.
• Excellent communication, collaboration, and multitasking skills.

Preferred Skills:

• Experience working with D2C (Direct-to-Consumer) brands.
• Basic graphic design or video editing skills.
• Familiarity with AI tools (like ChatGPT, Canva AI, etc.) for content automation and productivity.

Job Type: Full-time

Pay: ₹70,000.00 - ₹90,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person