Company Description
Datakrew is revolutionizing EV fleet intelligence with cutting-edge IoT/AI solutions. Our flagship platform, OXRED EV Intelligence, provides deep insights into electric vehicle (EV) performance and diagnostics supported by our patent backed IoT device, ITUS. Our goal is to serve one million EVs within the next 5 years, and as a company, touch a billion lives with technology.
Datakrew is backed by investors like Greenwillow Capital, Beenext, Seeds Capital, 500 Global, Lighthouse Canton to name a few. We have a customer base across 7 countries across Asia including Thailand, Malaysia, Vietnam, India, and are now making foray into the UK and European markets.
Job Description
Key Responsibilities
- Demand Generation & Funnel Optimization: Launch and manage digital campaigns that generate qualified leads across channels (search, social, email). Continuously improve conversion funnels to increase MQL → SQL → Win rates.
- Performance Marketing: Plan, execute, and optimize paid campaigns on LinkedIn, Google Ads, and Meta to maximize ROI. Experiment with copy, targeting, and landing pages to lower CPA.
- Content Strategy & Campaigns: Collaborate with internal teams to create compelling digital content (infographics, videos, blogs, email journeys) that differentiates our value proposition and addresses customer pain points.
- Marketing Automation & CRM Integration: Design and execute lifecycle campaigns, retargeting flows, and ABM programs using tools like Lemlist, Mailchimp, or Hubspot. Ensure seamless lead capture and handoff to Sales.
- Analytics & Insights: Set up dashboards and track campaign metrics. Derive insights to inform real-time campaign adjustments and strategic decisions.
- Retention & Loyalty: Design remarketing, reactivation, and customer nurture campaigns to increase LTV and reduce churn.
Tools You'll Work With
- Google Ads, LinkedIn Ads, Meta Ads Manager
- Google Analytics (GA4), Hotjar, UTM tracking
- Mailchimp, Lemlist, Hubspot, Bitrix24
- Webflow, Notion, Slack, Google Sheets
- (Bonus): Taplio, Rb2b, Chatgpt/ Perplexity, others
Qualifications
- Have 5 - 7 years of experience in digital marketing, demand generation, or B2B SaaS growth
- Think in funnels, speak in metrics, and dream in conversion rates
- Know how to turn customer pain points into high-performing campaigns
- Are comfortable owning performance targets like CPL, CAC, and ROAS
- Stay updated on the latest trends in digital marketing, tools, and algorithms
- Communicate clearly, write well, and enjoy working in cross-functional teams
- Want to grow in a high-impact role where results are visible and celebrated
Additional Information
Why Join Datakrew?
- Be part of upcoming and modern industries like EV and ESS
- Work with a global client base across fleet operators, insurers, and OEMs
- Join a tight, high-trust team that values initiative and transparency
- Opportunity to scale Datakrew’s brand and impact from the ground up