Key Responsibilities:
1. CRM System Management
- Manage and update the CRM software with customer information, purchase history, preferences, and interactions.
- Ensure the accuracy and integrity of customer data in the system.
- Regularly segment customer data for targeted campaigns.
2. Customer Engagement & Retention
- Develop and execute loyalty programs, referral schemes, and retention strategies.
- Handle regular communication through SMS, WhatsApp, emails, and calls.
- Track customer behavior and engagement to drive repeat purchases.
3. Customer Service & Relationship Building
- Act as a key point of contact for resolving customer queries, complaints, or feedback.
- Build long-term relationships by providing prompt, personalized, and effective service.
- Ensure timely thank-you and welcome messages after visits or purchases.
4. Campaign & Feedback Management
- Coordinate CRM campaigns and promotional offers across different channels.
- Collect customer feedback post-purchase or service to analyze satisfaction levels.
- Share insights with relevant teams for service improvement.
5. Sales & Marketing Support
- Provide the sales team with customer insights to support cross-selling and upselling efforts.
- Align with the marketing team to implement customer-focused campaigns.
- Monitor and report on CRM campaign performance and ROI.
6. Data Analysis & Reporting
- Generate CRM reports related to customer acquisition, retention, churn, and engagement.
- Use data to suggest improvements in customer experience and communication strategies.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 1–4 years of experience in CRM, customer service, or marketing roles.
- Hands-on experience with CRM tools (Zoho, Salesforce, HubSpot, or similar).
- Strong communication and interpersonal skills.
- Data-driven mindset with attention to detail.
- Proficient in MS Excel, email tools, and digital communication platforms.
- Ability to multitask and manage time efficiently.
Job Types: Full-time, Permanent
Pay: From ₹20,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person