We are Urgently hiring for Adobe Analytics Consultant – Customer Acquisition & Reporting.
Experience:- 5–7+ years of experience working with Adobe Analytics
CTC- 40LPA
Industry - BFSI
Location- Hybrid ( 1 day Office- Mumbai, Pune, Chandigarh, Bangalore Gurugram)
Job Summary:
We are seeking a results-driven Adobe Analytics Consultant focus on enabling end-to-end funnel reporting and analysis across partner organizations, with an emphasis on new customer acquisition journeys. The ideal candidate will bring deep expertise in Adobe Analytics, campaign taxonomy, and cross-functional project leadership to deliver clear, actionable insights.
Key Responsibilities:
- Collaborate with business, product, compliance, and analytics teams across both companies to define measurement objectives for BFSI application funnels.
- Lead development of Solution Design Reference (SDR) documentation, configuring Adobe Analytics variables to align with business KPIs and reporting needs.
- Set up and maintain reporting frameworks and dashboards to track funnel performance, drop-off points, and conversion metrics across digital channels.
- Provide strategic and tactical analytics insights on user behavior, marketing effectiveness, and product performance to improve acquisition outcomes.
- Establish and enforce a campaign taxonomy framework for consistent tracking across media and customer journeys.
- Drive project management of analytics initiatives: define scope, manage timelines, align stakeholders, and ensure quality delivery of reporting and insights.
- Monitor funnel performance and provide regular updates to stakeholders, including executive summaries and deep-dive analyses as needed.
- Leverage evolving Adobe Analytics capabilities, including Customer Journey Analytics (CJA), to enhance multi-touch reporting and insights delivery.
Preferred Skills:
- Experience in the BFSI industry.
- Familiarity with Customer Journey Analytics (CJA) and Adobe Experience Cloud tools.
- Understanding of data governance and privacy compliance in regulated industries.
- Exposure to A/B testing, personalization, or segmentation frameworks.
- Knowledge of integrated reporting across platforms (e.g., Adobe, CRM, media channels).
Interested candidates can share CV on 7977763010 or share cv on hr1@nextgeninfratech.in
Assistant Manager HR
Dakshata Kadam
7977763010.
Job Type: Full-time
Pay: ₹200,000.00 - ₹300,000.00 per month
Schedule:
- Day shift
Work Location: In person