Creative Strategist (Mumbai)A Creative Strategist at , typically found in their Creative, Media, and Digital divisions, is responsible for developing and implementing strategic plans that drive creative output and achieve client goals. This role involves a blend of strategic thinking, creativity, and collaboration to deliver impactful campaigns and brand narratives. Key Responsibilities:
- Strategy Development: Lead brand strategy from insight gathering to creative brief.
- Research & Analysis: Conduct consumer, category, and competitive research to uncover insights.
- Creative Briefing: Develop strategic briefs for the creative team, providing clear guidance.
- Narrative Creation: Craft compelling brand narratives and messaging frameworks.
- Collaboration: Work closely with creative, marketing, and account teams.
- Presentation: Present strategies and insights to clients and stakeholders.
- Campaign Development: Collaborate in developing integrated marketing campaigns.
- Brand Performance Monitoring: Monitor brand performance and industry trends.
Skills and Requirements:
- Strategic Thinking: Ability to connect client goals through a logical approach.
- Creative Thinking: Strong passion and excitement for creativity.
- Communication Skills: Ability to present complex concepts clearly and persuasively.
- Industry Knowledge: Understanding of brand positioning, consumer insights, and marketing trends.
- Experience: Typically requires 4+ years of relevant experience, with agency experience often preferred.
- Collaboration: Ability to work effectively with diverse teams.
Specific Examples of Creative Strategy Roles at :
- Brand Strategist: Focuses on brand narrative, positioning, and campaign development.
- Social Strategist: Develops social media strategies and briefs for social content.
- Digital Strategist: Focuses on digital channels and online marketing campaigns.
- Performance Creative Strategist: Works on performance-driven creative, often with a focus on digital.
- Group Head - Brand Strategy: Leads a team of brand strategists and oversees brand strategy projects.
Requirements:
- 8–10 years of experience in creative strategy development in advertising, events, or brand marketing.
- Exceptional storytelling, conceptualization, and presentation skills.
- Strong knowledge of emerging trends in experiential marketing.
- Ability to blend creativity with data-driven insights.
Job Type: Full-time
Pay: ₹1,000,000.00 - ₹1,500,000.00 per month
Schedule:
- Day shift
Work Location: In person