Creative Strategist

Ethinos Digital Marketing Pvt Ltd
₹3,63,313 - ₹4,60,035 एक वर्ष
महाराष्ट्र
2 सप्ताह पहले

Creative Strategist — WDM Agency

Purpose

The Creative Strategist at WDM Agency is responsible for creating and optimizing persuasive, high-converting content across Meta Ads, Google Ads, email campaigns, and landing pages — content that doesn’t just look good but drives results.
You are a conversion-minded storyteller, pairing data with insight to consistently generate winning creative across multiple platforms. You know how to extract emotional triggers, unique mechanisms, and compelling angles from a brief (or a product) — and you work seamlessly with media buyers and designers to bring those ideas to life.
You thrive in a fast-paced environment, love improving creative systems, and take pride in delivering client-ready content on time, every time.

Key Responsibilities

Creative Strategy & Ideation

Develop high-impact ad angles and scripts for Meta and Google Ads based on performance data

Craft conversion-focused email flows, subject lines, and body copy tailored to client avatars

Write persuasive landing page copy aligned with CRO principles and campaign objectives

Lead creative planning sessions, brainstorms, and retro meetings to extract insights and iterate


Performance Analysis

Review performance metrics across paid ads, emails, and landing pages to identify what’s working — and what’s not

Turn data into actionable content insights and iterate rapidly to improve results

Collaborate with media buyers to align messaging with best-performing audiences and offers


Content Production & Workflow Management

Deliver copy on time, following internal processes and timelines

Plan, manage, and update creative tasks in our project management system

Ensure consistency in tone, structure, and formatting across all deliverables

Perform quality checks on grammar, accuracy, and brand alignment


Client Communication & Collaboration

Communicate effectively and professionally with clients on creative strategy and deliverables

Respond promptly to feedback and ensure revisions are actioned quickly

Join internal standups, creative syncs, and monthly client calls

Be available via Slack, email, and video calls during working hours (AEST timezone)


Success Metrics (KPIs)

Number of winning ads generated monthly (Meta & Google)

Conversion rate improvements
from email flows and landing pages

Click-through rate (CTR)
improvement on email subject lines

Improved CTR & CVR on Google Ads creatives

Planned vs actual task completion
across sprints

Client approval rate
for content on first round

Zero tolerance
for avoidable errors (spelling, grammar, formatting)


Experience Requirements

3+ years in performance creative or direct-response copywriting roles (agency or eCom preferred)

Proven results across Meta Ads, Google Ads, email, and landing pages

Experience using performance data to inform creative decisions

Comfortable writing in multiple brand voices

Solid grasp of consumer psychology and funnel copy principles (e.g., AIDA, PAS, Hormozi frameworks)


Character Traits

Obsessed with performance-first creative

Detail-oriented with excellent grammar and language precision

Organized, punctual, and highly dependable

Analytical mindset with creative flair

Collaborative and team-focused

Coachable and committed to growth

Fast-moving and adaptable — thrives in a high-output environment


This Role Is
Not For You If...

You prefer writing fluff over performance content

You can’t meet deadlines or need micromanagement

You struggle to turn feedback into action

You’re not comfortable owning outcomes or results

You dislike working across multiple brands, platforms, and copy types


Logistics

Hours: Monday–Friday, 9:00 AM – 5:00 PM AEST

Location:
Remote, AEST hours required

Communication:
Active Slack and video call participation required

Holidays:
Paid public holidays
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