ey Responsibilities:
- Write engaging, clear, and persuasive content for various platforms including website, social media, brochures, emailers, advertisements, press releases, and blogs.
- Collaborate with the marketing, admissions, and academic teams to conceptualize and execute campaign messaging.
- Edit and proofread content for grammar, style, tone, and brand consistency.
- Ensure SEO best practices are followed in web content to improve organic reach.
- Assist in developing scripts for videos, webinars, and promotional films.
- Maintain a content calendar in line with ongoing campaigns, academic cycles, and university events.
- Adapt messaging based on audience (students, parents, alumni, faculty, corporate partners).
- Work closely with the design team to align visuals with written content.
- Conduct research on trends in higher education, competitor positioning, and content formats.
Requirements:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
- 2–4 years of experience in content writing/copywriting, preferably in an educational or digital marketing setting.
- Strong command of the English language with excellent grammar and storytelling ability.
- Familiarity with SEO and keyword research tools.
- Ability to handle multiple projects and deadlines with attention to detail.
- A creative mindset with the ability to transform complex ideas into easy-to-understand narratives.
- Portfolio of previous writing samples is required.
Job Type: Full-time
Pay: ₹12,303.12 - ₹45,983.40 per month
Work Location: In person