- Design and implement digital marketing strategies, including SEO, A/B testing, conversion rate optimization (CRO), and demand generation.
- Collaborate with cross-functional teams such as Data Science, Product Growth, Web, Design, and Marketing to enhance customer experience and product engagement.
- Develop and execute experiments to optimize the web funnel from discovery to conversion.
- Analyze data to inform strategy and share insights with relevant teams.
- Manage relationships with external vendors and agencies to support marketing initiatives.
- Transform successful pilot programs into scalable marketing
Qualifications
- Over 7 years of experience in Growth Marketing, Web Optimization, SEO, CRO, or related fields, with at least 2 years in a digital marketing leadership role.
- Proven track record of building digital marketing programs from inception to scale.
- Strong communication skills to effectively convey insights and recommendations.
- Data-driven and analytical mindset with the ability to see the broader strategic picture.
- Flexibility to adapt strategies for both consumer and B2B audiences.
- Proactive, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
- Passion for AI and its potential to transform industries and
General B2B Marketing Executive Responsibilities
For a broader understanding of B2B Marketing Executive roles, here are common responsibilities:
- Develop and execute B2B marketing strategies and campaigns.
- Conduct market research to identify trends and opportunities.
- Create and manage content for various marketing channels, including blogs, social media, and email campaigns.
- Collaborate with sales teams to align marketing efforts with business goals.
- Analyze campaign performance and report on key performance indicators (KPIs).
- Manage the marketing budget and ensure cost-effectiveness
Job Type: Full-time
Pay: ₹15,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
- Morning shift
Supplemental Pay:
- Commission pay
- Performance bonus
Experience:
- MARKETING & SALES MANAGER : 5 years (Required)
- B2B MARKETING EXECUTIVE: 5 years (Required)
- FOOD INDUSTRY: 5 years (Required)
- FMCG: 5 years (Required)
Work Location: In person