Overview
We are seeking a dynamic and results-driven Account Manager to join our team. The ideal candidate will be responsible for managing client accounts and fostering strong relationships to drive business growth.
Job description
Key Responsibilities:
- Campaign Management:
- Create, monitor, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
- Conduct in-depth keyword research and implement both manual and automated bidding strategies.
- Develop campaigns targeting competitor products and refine targeting based on performance metrics.
- Performance Optimization:
- Analyze campaign performance data to identify trends and actionable insights.
- Continuously optimize campaigns to achieve target ACOS, increase ROI, and drive profitable sales.
- Implement negative keywords to reduce wasted ad spend.
- Strategic Planning:
- Collaborate with the product and marketing teams to align PPC strategies with overall business goals.
- Design ad strategies for new product launches and promotional events.
- Stay updated on Amazon’s ad platform updates, trends, and industry best practices.
- Reporting and Analysis:
- Provide regular performance reports and dashboards to stakeholders, highlighting key metrics like ACOS, CTR, conversion rate, and ad spend.
- Recommend actionable changes based on data analysis and campaign performance.
- Competitor Analysis:
- Perform in-depth competitor analysis to identify opportunities and improve positioning.
- Develop strategies to outbid competitors while maintaining profitability.
Required Skills and Qualifications:
- Proven experience managing Amazon PPC campaigns with demonstrable results in reducing ACOS and increasing sales.
- Strong understanding of Amazon Seller Central and its advertising platform.
- Proficiency in tools like Helium 10, Jungle Scout, DataDive, or other keyword and analytics tools.
- Analytical mindset with excellent data interpretation skills.
- Knowledge of e-commerce and consumer behavior.
- Strong organizational skills and attention to detail.
Job Type: Full-time
Pay: ₹22,000.00 - ₹25,000.00 per month
Work Location: In person