Job Purpose
- Continuous study of Knits market of North India & penetrate with Birla Cellulosic fiber products in Cotton/Polyester dominated market which holds over 90% share in North Knits manufacturing base.
- As lack of knowledge among consumer & viscose towards Viscose/Modal, A focused approach is needed to highlight & establish Viscose/Modal branding as most sustainable & close to nature.
- The Indian textile manufacturing market is one of the most fragmented in the world and hence lacks economies of scale as well as economies that are generated through integrated models.
- To understand deeply the mass retail & wholesale Knitted fabric/apparel segments in India for BC engagement in the Knits category.
- With development of India as alternative to China in textiles, Flat Knits segment along with weft knits in North India is expected to grow with CAGR of around 15% growth in coming years. We will need to work on more specific product development in Cellulosic & blended yarns for our growth.
- Provide direction for Birla Cellulose to enter the Knitted segment mass distribution channel for categories through focused strategies.
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To develop business model & execute mass usage of various BC Products in Knitted Sweaters/Flat knits & Tops/Legwear
- Business Development Volume in North region Markets (Ludhiana, Delhi-NCR).
- Map & shortlist HEPs, SUPs, Labels for Knits –Tops,Flat Knits Legwear & loungewear
- Product development and perfection through SCM / TRADC/ Design team
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Creation of HEPs for ready stock availabilities to support label requirement
- Marketing , business development approach ,
- Passionate, Go & get attitude,
- Background of Knits is preferred.
- To understand deeply the fabric/apparel segments in Delhi , NCR & Ludhiana for BC engagement in the Knits category.
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