Job Title: Storyteller and Scriptwriter (Bilingual – Bengali & English)
Location: Sovabazar, Kolkata (On-site)
Type: Full-Time
Experience: 2+ years preferred in content writing, storytelling, or campaign messaging
About IND – Institute of NeuroDevelopment
The Institute of NeuroDevelopment (IND) is a mission-led organization dedicated to transforming the lives of children with neurodevelopmental differences by empowering their families. Our approach combines structured parent implementation systems with individualised therapeutic support, delivered through a flagship programme called the Breakthrough Flightpath.
We don’t just provide services—we build movements. Through stories, content, and communication, we reach parents where they are, reshape what they believe is possible, and walk with them toward results.
Role Summary
We are seeking a skilled bilingual storyteller and scriptwriter to craft compelling, emotionally resonant content in both Bengali and English. You will develop a wide range of content formats—from short video scripts to ad copy, from webinar hooks to long-form stories—for both organic and paid platforms.
Your work will be central to IND’s communication strategy, helping parents understand, connect, and take the next step with clarity and trust.
Key Responsibilities
1. Content Development Across Formats
You will write content for:
- Short-form videos (Instagram Reels, YouTube Shorts, WhatsApp Stories)
- Long-form videos (parent case studies, webinars, training videos, documentaries)
- Ad creatives (Facebook & Google Ads headlines, primary text, landing page copy)
- Organic content (social media captions, carousel copy, blog narratives, reels)
- Scripts for webinars & bootcamps
- Email & WhatsApp sequences (drip campaigns, follow-ups, value drops)
- Content libraries for ongoing parent education (framework explainers, FAQs, value-based guides)
2. Bilingual Messaging
- Write equally fluently in Bengali and English, switching tone and style as needed by the format or platform.
- Ensure cultural and emotional resonance with Bengali-speaking parents without losing clarity or structure.
- Translate/adapt key campaign content without losing its essence or impact.
3. Story Mining & Framing
- Extract real-life transformation stories from the field, parents, and team interviews.
- Structure narratives with clear emotional arcs, transformation points, and credibility.
- Ensure dignity, sensitivity, and ethical framing of every story shared.
4. Cross-functional Collaboration
- Work closely with video editors, marketing heads, design teams, and leadership.
- Participate in weekly content planning based on campaign calendar and funnel goals.
- Collaborate on A/B testing content versions for different audience segments.
Required Skills and Background
- 2+ years of experience in scriptwriting, storytelling, content marketing, or campaign writing
- Proficiency in Bengali and English (spoken and written) is essential
- Excellent command of narrative structure, hooks, emotional pacing, and CTA integration
- Experience writing for video-first formats and scroll-sensitive audiences
- Understanding of content’s role in lead generation, nurturing, and conversion
- Sensitivity to the mindset of parents navigating uncertainty and decision-making
- Familiarity with digital platforms like Meta, YouTube, and WhatsApp as content channels
Preferred (Not Mandatory)
- Experience in health, education, parenting, or transformation sectors
- Understanding of lead generation funnels and paid ad ecosystems
- Experience in writing interview-based or voice-of-customer narratives
- Previous collaboration with video production or performance marketing teams
What You’ll Gain
- A front-line role in shaping the narrative around autism and breakthrough parenting
- Exposure to cutting-edge work in content-led digital growth
- Structured feedback and creative freedom within a values-based team
- Growth pathway into Creative Strategy, Campaign Leadership, or Content Direction
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹25,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Application Question(s):
- Current CTC. Expected CTC.
- Any links to work done by you that you would like to provide, details of your previous work
Experience:
- Content development and Script writing: 2 years (Required)
Language:
- Bengali (Required)
- English (Required)
Work Location: In person