Position Overview
We are looking for a talented and data-driven Social Media Marketing Strategist to join our team. The ideal candidate will have 3-6 years of experience in developing and executing effective social media strategies, managing paid campaigns, and driving performance marketing initiatives. Expertise in PPC, community building, and social media marketing is essential, along with a strong understanding of the blockchain industry.
Key Responsibilities
- Social Media Strategy Development
- Create and implement comprehensive social media strategies tailored to the blockchain audience.
- Identify and target key audience segments across platforms such as Twitter, LinkedIn, Instagram, Telegram, and Discord.
- Align social media efforts with broader marketing goals to drive brand awareness, engagement, and lead generation.
- Paid Campaign Management
- Design, manage, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
- Conduct A/B testing to refine ad creatives, targeting, and bidding strategies for maximum ROI.
- Monitor budgets, analyze campaign performance metrics, and adjust strategies to achieve KPIs.
- Performance Marketing
- Develop performance marketing initiatives to drive traffic, leads, and conversions.
- Use analytics tools to track campaign success and identify opportunities for improvement.
- Optimize campaigns based on data-driven insights to ensure high-quality results.
- Community Building and Engagement
- Build and nurture online communities around the brand through organic and paid initiatives.
- Collaborate with the community team to foster meaningful engagement and manage conversations on platforms like Telegram and Discord.
- Identify and engage with influencers, brand advocates, and key opinion leaders in the blockchain space.
Qualifications and Skills
- Experience: 3-6 years in social media marketing, performance marketing, or a related field, preferably in the blockchain industry.
- Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Technical Expertise:
- Strong knowledge of PPC, paid campaigns, and performance marketing.
- Experience with SEO tools and techniques.
- Familiarity with blockchain concepts & services.
- Creativity: Proven ability to design and execute creative marketing campaigns.
- Analytical Skills: Proficiency in data analysis and campaign optimization using tools like Google Analytics, Facebook Ads Manager, and SEMrush.
- Communication: Excellent written and verbal communication skills with an eye for detail.
- Tools: Experience with social media scheduling tools (e.g., Hootsuite, Buffer), design platforms (e.g., Canva, Adobe Creative Suite), and analytics platforms.
Preferred Attributes
- Passion for blockchain technology.
- Experience managing global campaigns for technical or developer-focused audiences.
- Knowledge of emerging trends in digital marketing and blockchain communities.
How to Apply
To apply, send your CV and portfolio showcasing your social media and marketing expertise to [email protected] with the subject line "Social Media Marketing Strategist Application – [Your Name]"
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹80,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Weekend availability
Work Location: In person